“We all know the world – and retail – is changing at such a rapid rate, and we need to keep up with that. The solution for us is all about the future – that Dreams is future-proofed for a number of years ahead.”
Mike Logue, CEO, Dreams
Mike Logue, CEO, Dreams
Selling over 10,000 mattresses, bases and headboards each week through its 200-strong nationwide store estate and e-commerce platform, Dreams were desperately in need of an e-commerce solution that would keep up with their high street stores as well as future-proofing their business for years to come.
With our knowledge of the omni-channel space and experience in SAP Commerce, we won them over.
“The winner established a top-quality application with excellent customer feedback, strong product reviews and a good demonstration of ROI uplift.”
Three more recent wins for our partnership with Dreams has followed. The Direct Commerce Association awarded us two awards; one for the ‘Best Exploitation of Technology’ and also the ‘Outstanding Customer Experience’ category. Recognising the hard work, flair and commitment of businesses in the multichannel retail sector, the Direct Commerce Awards celebrated success across 33 categories, including digital marketing, customer experience and social.
The judges of the UK Digital Growth Awards 2019 commented: “The judges were impressed with this entry, as it was clear to understand and follow the project journey. They thought KPS had a clear understanding of multiple target customer needs and this provided a creative solution to omnichannel selling.”
The award-winning campaign came out of Dreams recognising the need to integrate its sales channels to better meet the needs of customers at each stage of their buying journey, whether it was online or in-store – something its disparate legacy systems were no longer able to sufficiently deliver. Our solution has brought together the siloed offline and online customer journeys into a single unified journey.
“This is a significant initiative for our business, and it’s important that we future-proof ourselves. We all know the world – and retail – is changing at such a rapid rate, even without all the digital changes that are taking place, and we need to keep up with that. The solution for us is all about the future – that Dreams is futureproofed for a number of years ahead.”
After a 12-month selection process, we were chosen to deliver the solution and was selected for its extensive experience, not just in the omnichannel space but also in working with SAP Hybris as an SAP Gold Partner, as Logue also explained:
“Lots of people talk omnichannel, but KPS has actually done it. And, as we are working with a new platform, we wanted to work with someone who has worked with it, and understands all the opportunities and challenges it presents. But, most importantly for me and the management team is the passion KPS has shown for our business – it’s important to see a partner who is excited by a major initiative you are putting into the business.”
“We’re delighted to have won four awards, recognising our partnership in enabling Dreams to have a 360-degree view of its customer. This has and will enable Dreams’ sales teams to drive enhanced interactions with its customers, while delivering shoppers more seamless omnichannel experiences, no matter which channel they engage with the brand in.”
“By delivering pioneering omnichannel solutions for retailers, we remain committed to shaping the future of eCommerce. We are extremely proud to have won four awards for our work with Dreams and feel this is a testament to the boundless work and value our team at KPS deliver to our customers,” he concluded.