Our Pringle project is a great example of our experience in beautiful product presentation tied with sophisticated product customisation capability.

Pringle of Scotland is a luxury knitwear manufacturer. Since 1815, Pringle has been an icon of premium cashmere and high-quality lifestyles. To celebrate its 200th anniversary, Pringle engaged KPS to design and implement a special e-commerce site to enable customers to create and purchase their own bespoke Pringle pieces.

Premium product customisation

Pringle Deconstructed is the Nike-ID of knitwear – customers can pick a style they like, and customise up to 13 different parts of the garments. There are over a quadrillion potential design combinations (yes, really!), and the challenge for KPS was to architect a solution that provided a sleek customisation experience across all style/texture/colour combinations for all garment options for both online and in-store customers.


The elegantly designed Pringle Deconstructed site provides a space for Pringle customers to fully unleash their creativity. Every piece available on the site is completely customisable – from the sleeves to the neck trim, even the raker of the classic diamond pattern.

KPS successfully tackled the technical challenge of displaying numerous options available for customisation; KPS delivered high quality visual experiences and a sleek knitwear configuration tool. Previews of designs change on-the-fly as customers play around with different combinations - no clunky steps or extra image load time to disrupt the shopping experience.

KPS’s technology enabled customers to conveniently add on their own personal elements to templates created by fashion icons.

International expansion

Pringle Deconstruct is available in English, simplified Chinese and traditional Chinese. The site is available online as well as in-store and concessions located in the UK, Hong Kong and mainland China. All sites are fully localised, showing local language, currency as well as payment options to optimise conversion rate.

More Projects