Instant Transformation Blog
Experts share their insights
Instant Insights
Covering all aspects of Digital Transformation
In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.
The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.
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Loyalty & customer data - a chicken-and-egg problem
Loyalty is an important factor in gaining loyal customers. How can companies get the customer data needed for a good loyalty programme? Read more in the blog.
Level up your Loyalty-Program
Contests, badges and tier levels – companies are using gamification elements to incentivise customers to interact with their brand and motivate purchases and spending.
From Silos to Success: Breaking Down Barriers with a Single View of the Customer
Building an SCV can be a complex process so it is vitally important to understand how you will realise the benefits before you invest the time and money in it. The main reason why any business should build a single customer view is that it allows them to provide highly targeted and consistent personalised marketing and experiences to their customers across all channels and touchpoints.
One loyalty programme for all customers? Generation Z thinks differently.
In order to bind different buyer groups to the brand, more is needed than a generic customer loyalty programme. How can different customer groups, especially new customer groups, be addressed and what role does social media play in this context?
How to keep customers satisfied?
Implement effective customer loyalty programmes.
Implement effective customer loyalty programmes.
Building long-term customer loyalty is an important and strategic goal in the retail industry. Can this goal be achieved with the help of well thought-out programmes?