Instant Transformation Blog
Experts share their insights
Instant Insights
Covering all aspects of Digital Transformation
In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.
The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.
filter category:
The end of third-party cookies
As part of its Instant Personalisation strategy, KPS has developed a four-step plan to successfully transition into the post-cookie era. The goal of the strategic reorientation is the implementation of a comprehensive personalisation strategy - networked, across all marketing channels.
One loyalty programme for all customers? Generation Z thinks differently.
In order to bind different buyer groups to the brand, more is needed than a generic customer loyalty programme. How can different customer groups, especially new customer groups, be addressed and what role does social media play in this context?
Do loyalty programmes really work?
Businesses are right to take the opportunity to reach out to customers and start to build a relationship. Just, make sure you have something to offer.
Common reasons why personalisation fails
E-commerce personalisation helps build shopping experiences that increases sales, engagement, and loyalty from your customers, but it's not without its challenges. We look at the most common reasons personalisation can fail and how to remedy these issues.
What is True Personalisation?
You need true personalisation that evokes what’s best about old-fashioned, in-person retail to succeed. For an example of the ideal business-customer relationship, let’s look no further than the local grocer.
What can wholesale learn from B2C
There are obvious, perceived differences between B2B and B2C e-commerce. One feels intimate, connected and personal, the other is transactional, in bulk, and a chore on a to-do list.