Instant Transformation Blog
Experts share their insights
Instant Insights
Covering all aspects of Digital Transformation
In the KPS blog, experts write about the Digital Transformation - here, background knowledge and facts are conveyed and, above all, you find inspiration for your own entrepreneurial transformation. Each article shows a new perspective - the blog series deal with the new big topics of the future.
The authors of the Instant Insights in the KPS blog are experts on their topic and are happy to answer any questions you as a reader may have! Feel free to get in touch.
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Single view of customer
In 2017, the Economist declared that the world’s most valuable resource was no longer oil - but data.
Data is a powerful, potent source of information to fuel the growth of a business. But because there is now such a wealth of data the sheer volume can swamp companies, as well as panic consumers concerned about privacy and data security.
Do loyalty programmes really work?
Businesses are right to take the opportunity to reach out to customers and start to build a relationship. Just, make sure you have something to offer.
Common reasons why personalisation fails
E-commerce personalisation helps build shopping experiences that increases sales, engagement, and loyalty from your customers, but it's not without its challenges. We look at the most common reasons personalisation can fail and how to remedy these issues.
What is True Personalisation?
You need true personalisation that evokes what’s best about old-fashioned, in-person retail to succeed. For an example of the ideal business-customer relationship, let’s look no further than the local grocer.
How to avoid abandoned baskets
The customer got to the site. They found the items they wanted and were happy with the price. They made a selection… and then quit. Someone called them for dinner. They were looking for a credit card and got distracted. They intended to go through with the purchase following their next payday but forgot.
Predictions for 2022
Looking into the future can be challenging. As digital transformation continues, what technologies should business leaders pay attention to, and what tech trends can be identified?
Bringing meaningful personalisation to B2B
This is not just about customising content. It’s about honing the features and functionalities of your customer portal to accommodate personalised messaging that encourages customers to increase the average order value and inspire loyalty.
Customer loyalty: Why loyal customers are indispensable
Loyalty programmes are about much more than a simple bonus card for retailers. It is about building a consistently positive emotional connection between customer and brand. Today, more than ever, customers have the choice of which retailer they buy from.